Yahoo!

We wanted to create a website that maintained the momentum of the AR fashion experience created by the tandem of Yahoo with Maise Wilen. We focused on a style that complemented the disruptive concept of blending fashion with tech and came up with some interactions that extended the catwalk to the screen. Bold typography with a touch of brutalism, gradients and curated hover states, serve as the foundational design features we utilized to bring the website to the 2022 Autumn Winter collection.