Deepset
Berlin, Germany
Deepset, an innovative leader in AI-powered solutions, sought a comprehensive website redesign to better communicate the value of its cutting-edge products and elevate its user experience. As a B2B company focused on both technical and business decision-makers, Deepset needed a digital platform that would streamline the user journey, enhance lead generation, and clearly present its diverse product offerings. Our primary goal was to create a visually striking site that aligned with Deepset’s advanced technology and positioned the company as an authority in AI solutions. In close collaboration with their team, we redefined the content strategy to target a wider audience, including technical professionals, engineers, and C-suite executives. The design leveraged a modular content structure, enabling flexibility and future-proofing the site for easy updates and scaling. Key features included a dynamic product hierarchy, a well-structured resource center, and an intuitive CMS that would empower Deepset’s team to maintain and expand the site effortlessly. Additionally, we implemented conversion-focused calls-to-action and ensured seamless navigation throughout the site to improve user engagement and drive more qualified leads.
With concept maps to visually map the complex relationships between Deepset’s products and their target audiences, we simplified the flow of information across various user personas and product tiers. These diagrams became a valuable tool for content strategy and user journey design.
We designed a range of assets, including static graphics, animations, and component-based visuals, to support Deepset’s rebranding efforts. These assets were crucial in enhancing the website’s visual appeal and interactivity, ensuring consistency across product pages, resource centers, and user interfaces.
The redesigned website resulted in improved user engagement, with a streamlined flow that allowed visitors to easily access the information they were seeking. With a clearer product presentation and a stronger focus on lead generation, the site saw an increase in conversions. The flexibility of the updated CMS allowed the Deepset team to manage content with ease, contributing to long-term scalability. Overall, the site now effectively reflects Deepset's innovative technology while delivering a seamless experience that supports both customer retention and business growth.
