Singularity
Mountain View, California, USA
We leveraged the momentum created by Singularity's rebrand, made by their design team, to push forward with a new site. We restructured the information architecture and enabled a CMS for sustainable growth, while taking the UI to new heights with a range of animated assets and interactions.
- Better navigation: Our early UX analysis reveal grand opportunities to enhance the site's content consumption by creating a more intuitive navigation system, flexing the plethora of content offered and making it easily accessible.
- Custom assets: We extended the new brand guidelines with an array of motion graphics and 3D elements that spark life across a robust site.
- Build to last: With a component approach in mind, we build the site for the ease of use for the marketing team. Updating content has never been easier with Webflow's CMS and considerate collection referencing.
In conclusion, the website and brand updates completed for Singularity embody a vision of abundance, achieved through collaborative innovation and dedication. By uniting as futuremakers, they have laid the groundwork to address and solve the world's greatest challenges, driving us toward a brighter, more prosperous future.
The enhancements to their digital presence are not just cosmetic; they represent a strategic alignment with their mission to foster innovation and growth. By integrating cutting-edge technology and user-centric design, we ensured their platform is both accessible and engaging, creating a seamless experience that resonates with their diverse audience, leaving them ready to tackle the challenges of tomorrow.
