Brightwave v2
New York, NY
Brightwave founders Mike and Brandon first approached us with a vision: to create a bold brand that communicated their ambition to disrupt the financial market through AI. With no product, no brand, and no website, they relied on us to help them make a statement, and we delivered.
The result was a brand that set them apart, capturing their disruptive essence through a striking visual identity and dynamic interactions. This bold foundation positioned them to grow rapidly, culminating in a $15 million Series A funding round that propelled them into their next chapter. With Brightwave 2.0, it was time to evolve.
We refined their visual identity to reflect their growth while maintaining the boldness of the original design. By enhancing the website’s interactions and animations, we ensured their online presence mirrored the sophistication and dynamism of their evolving ambitions. Built on Webflow, the updated platform is scalable, ready to support Brightwave as they solidify their leadership in the financial industry.
Refokus is leading the way in the Webflow space and pushing the industry forward.
By integrating angular shapes into the logo, typography, and other brand elements, we can effectively convey Brightwaves commitment to innovation and technical prowess while creating a bold, memorable visual identity. This geometric clarity can make the brand appear more cutting-edge and assertive, appealing to consumers who value technological advancement and contemporary design.
Imparting a sense of energy, urgency, and dynamism to the brand identity was paramount. The reduced spacing between text and the margins conveys a bold, modern, and high-impact aesthetic. It gives the content a sense of immediacy, drawing the viewer's attention and encouraging them to engage with the message.
