Services
Services
Solutions
Solutions
New York, NY
Brightwave founders Mike and Brandon reached out to us to build their brand from scratch, with the goal to create a bold statement that communicated their product's disruption of the financial market via the use of AI.
Their algorithm is laser-sharp and their reach borderline infinite, so we were eager to find a visual style that honored such ambitions and iterated tirelessly to find the perfect logo. From there, the entire look and feel originated not from referencing other identities, but rather the process of its own iteration, landing on a sophisticated and techy look that catches the eye for its originality and confidence.
Paired with this foundation, with expanded the identity into interactions and animations that emerge naturally from our exploration. This brand was designed with motion in mind and the movement of its parts reflects the dynamism of its sector.
By integrating angular shapes into the logo, typography, and other brand elements, we can effectively convey Brightwaves commitment to innovation and technical prowess while creating a bold, memorable visual identity. This geometric clarity can make the brand appear more cutting-edge and assertive, appealing to consumers who value technological advancement and contemporary design.
Imparting a sense of energy, urgency, and dynamism to the brand identity was paramount. The reduced spacing between text and the margins conveys a bold, modern, and high-impact aesthetic. It gives the content a sense of immediacy, drawing the viewer's attention and encouraging them to engage with the message.
