When an Award-Winning Website Pays for Itself (Twice)

The impact of a well-crafted website goes far beyond aesthetics or simply having a digital presence. A website is often a brand’s most valuable salesperson, working 24/7 to attract, engage, and convert visitors into customers. A well-communicated brand through a website isn’t just a design choice but a key business asset that drives visibility, engagement, and revenue.

A prime example? Umault, a B2B video marketing agency, experienced this firsthand. When we redesigned their website, we weren’t just making it look better, we were ensuring their online presence matched their bold, confident brand personality. And the results speak for themselves.

Since launching their new award-winning website, Umault has seen a 3x spike in traffic, and they just told us that they've got a $90K project closed from a lead who found them on Awwwards.

To put that in perspective, their website cost $50K so it almost paid for itself twice over from just one lead.

And it’s not just us saying it’s good. Umault’s website won:

• Awwwards Site of the Day
• Awwwards Developer Award
• CSSDA Site of the Day

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Why Did Umault’s Website Perform So Well?

Their old website wasn’t bad, it was clean, conversion-driven, and well-structured. The kind of site most agencies would tell you is "all you need."

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But here’s the thing: “good enough” doesn’t make you stand out.

Umault approached us looking to align their digital presence with the quality and uniqueness of their work. The goal wasn’t just to make their site visually appealing but to elevate their brand and create a digital experience that truly reflected their creative expertise.

To achieve this, we focused on:

• Expanding their brand identity. We introduced an extended bold color palette while preserving their existing logo and primary colors. The refresh included a new typeface, a bespoke tone of voice, custom iconography, and motion graphics that added depth and energy to the brand.
• Merging storytelling with interaction. The homepage was designed to embody Umault’s creative boldness, blending engaging motion graphics, high-performance visuals, and an intuitive user experience. The balance between storytelling and interactivity was key in keeping users engaged while communicating the brand’s value.
• Enhancing contrast and confidence with dark mode. We implemented a high-impact dark mode that not only reinforced Umault’s visual identity but also improved readability, contrast, and accessibility.
• Optimizing for performance. Video is at the core of Umault’s brand, so we implemented advanced optimization techniques to reduce file sizes without compromising quality, ensuring smooth playback and fast load times.
• Enabling easy content management. A highly flexible Webflow CMS was built, allowing Umault to update and manage their content effortlessly, keeping their video content dynamic and relevant.
• Creating delight through micro-interactions. Thoughtfully placed interactive elements and subtle easter eggs were woven into the user experience, reinforcing the brand’s personality while keeping engagement high.

This redesign focused on ensuring every touchpoint reflected Umault’s creativity, expertise, and confidence while driving real business impact.

Finding Your Brand Personality

Most brands follow a formula: safe, predictable, conversion-focused. It works, but it’s forgettable.

The brands that truly win take creative risks. They own their unique personality and create an experience that sticks.

A website isn’t just a digital brochure, it’s a brand’s first impression, personality, and storytelling engine, all in one. When brands lean into creativity rather than playing it safe, the results are striking.

• They attract the right audience. A generic website speaks to everyone but connects with no one. A bold, personality-driven site instantly tells people who you are and who you’re for.
• They build stronger emotional connections. People don’t just buy products; they buy into brands they resonate with. A website that makes people feel something, whether it’s excitement, trust, or curiosity, keeps them engaged.
• They stand out in a crowded market. Let’s be real: most websites look the same. But the ones that win break the mold, challenge the norm, and create something people remember.

Umault’s transformation was about embracing their bold, unapologetic personality. Creativity isn’t just an aesthetic choice, it’s a business strategy. The best brands don’t follow best practices. They rewrite them.

Why Brand-Driven Websites Drive Business Growth

The impact of a well-executed website redesign goes beyond awards. It’s about creating a platform that drives long-term business success. Umault’s story underscores the power of investing in branding, UX, and a strong digital presence.

A strategically designed website will:

• Bring in the right traffic through strong brand positioning
• Increase engagement with a visually compelling and interactive experience
• Convert visitors into customers by effectively communicating the brand’s value

For businesses considering a website refresh, the takeaway is clear: a high-performing website is an investment that builds credibility, increases engagement, and converts visitors into clients. The difference between a website that is simply “there” and one that actively drives business growth comes down to strategy, execution, and alignment with business goals.

The ROI of High-End Web Design

Umault’s experience isn’t an anomaly. Time and time again, we see businesses thrive after launching award-winning sites. While some see web design as just another expense, the reality is that a well-crafted site is an investment that pays for itself.

So the real question isn’t “Do I need an award-winning website?”, it’s “How much can I invest in one?”

At Refokus, we don’t just build websites, we create experiences that drive real business impact. Break the mold. That’s how you make an impact.

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